Event minimisation design
Define what your app should measure — and what it must never collect — before a single tracker ships.
Practical engagements for teams who need clear app behaviour evidence without expanding personal data collection.
Define what your app should measure — and what it must never collect — before a single tracker ships.
Wire SDKs and server events so funnels stay measurable while personal data stays out of analytics stores.
Readable retention and conversion views built from privacy-safe aggregates your stakeholders can trust.
Audit existing trackers, vendors, and dashboards against UK GDPR expectations for app analytics.