Privacy-safe analytics framework
A repeatable path from product questions to defendable metrics — without defaulting to identity-heavy tracking.
Four stages we run with your team
Each stage ends with a concrete artefact you keep, whether or not you continue to the next.
Decision inventory
We list the product and compliance decisions analytics must support this quarter. Anything that does not serve those decisions is out of scope for collection.
Minimised event catalogue
Events, properties, retention, and purpose statements are written down. Quasi-identifiers are flagged. Legal and engineering sign the same document.
Consent-aware instrumentation
Client and server paths are wired to collect only what the catalogue allows, with staging validation before production traffic arrives.
Cohort reporting & briefings
Aggregated funnels and retention views are delivered with plain-language notes. Stakeholders know what they can and cannot see.
Ready to run stage one?
Start with event minimisation design, or browse the full service list.